Free Resources

Tools & Resources

Frameworks, calculators, and guides built from managing $100M+ in ad spend. Yours, free.

Guide

How the Meta Ad Algorithm Actually Works

A deep-dive into Meta's auction mechanics, delivery signals, and how to structure campaigns the algorithm rewards.

Get free access →
Calculator

Creative Hit Rate Calculator

Measure what percentage of your creatives are actually driving performance vs. wasting budget.

Get free access →
Calculator

Creative Lifespan Calculator

Predict when your top-performing ads will fatigue based on spend velocity and frequency data.

Get free access →
Framework

The Scaling Decision Framework

A decision tree for knowing when to scale, when to hold, and when to kill campaigns.

Get free access →
Template

Channel Budget Allocator

A data-backed template for splitting budget across Meta, Google, and TikTok based on your growth stage.

Get free access →
Audit

Opportunity Audit

Get a personalized analysis of your ad strategy, creative library, and competitive landscape — delivered to your inbox.

Get your free audit →

We'll also subscribe you to our weekly newsletter. Unsubscribe anytime.